3D
3D
Project information
Year
2023
Industry
Interface
Services
Brand Concept
UX Design
Visual Design
Content Creation
About company
Corsair is a leading innovator in high-performance gear and technology for gamers. Their flagship software, iCUE, provides customization control for Corsair peripherals, as well as compatible products from partners like Lenovo, Blizzard, NVIDIA, and Ubisoft. iCUE supports the widest range of PC components under a single platform (200+).
About Product
Corsair iCUE desktop app enables synchronisation between a PC, a wide range of peripherals, and games. It allows control over lighting, temperature, sound, tracking battery life and hardware statistics, and assigning game-specific multi-step macros to the action buttons and gestures of mice, keyboards, and headsets
Wordwide Downloads
+500
Active Users A Month
5M+
Worldwide Installs
10M+
What I did
▪ Design Audit
▪ UX/UI & User research
▪ Key UX/UI design
▪ UX/UI direction
▪ User testing
What I did in the project
▪ Making iCUE easier to use
▪ New hardware releases ongoing support
▪ Promoting a comprehensive approach to gamers' desktop setups by enabling gamers to build a cohesive desktop ecosystem
▪ Making iCUE user-friendly for beginners
▪ Making the UI look and feel competitive with the top market players
Challenges
▪ Poor UX, resulting in low task completion rates and user frustration
▪ Steep learning curve and a high threshold for entry
▪ Mediocre CSAT
▪ UI look and feel did not convey the company's innovative goals and was inferior to the competitors
▪ Support team high workload
▪ Low scalability when it comes to adding new devices
UX/UI Audit
The project started with a comprehensive UX audit of the current iCUE software, with a primary focus on enhancing user-friendliness, simplifying UI, and analysing it from the user’s goals perspective. I created a 90-page presentation, providing a page-by-page analysis, and specific recommendations for improvement. This audit became a roadmap for our redesign.
Key audit insights
▪ UX complexity causes user errors and lost data
▪ Navigation is confusing, hierarchy and nesting are not clear
▪ Common tasks take an irrational amount of time to complete and are not easily accessible
▪ Overwhelming amount of text across the system that could be replaced with graphics, iconography, or imagery
▪ Overly technical and intimidating look and feel of the UI
Research
Along with the PM, I interviewed 9 Corsair users with varying levels of proficiency and experience in using the app. Through these interviews, we gained valuable insights into their habits, challenges, and needs, including:
▪ Gaming habits: how often and for what purposes they use iCUE while playing games
▪ User flows: their app usage patterns
▪ Device usage: the number of devices users have and how they customise and manage them
▪ Information tracking: which data users track and want to be notified about
◄ drag and drop to view the result before and after ►
